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Results: 1
"Ten Million Readers Can't be Wrong!," or Can They? On the Role of Information About Adoption Stock in New Product Trial
Authors:
Morvinski, Coby Amir, On Muller, Eitan
Citation:
Morvinski, Coby et al., "Ten Million Readers Can't be Wrong!," or Can They? On the Role of Information About Adoption Stock in New Product Trial, Marketing science , 36(2), 2017, pp. 290-300
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