Authors: ANDERSON JC NARUS JA

Citation: Jc. Anderson et Ja. Narus, BUSINESS MARKETING - UNDERSTAND WHAT CUSTOMERS VALUE, Harvard business review, 76(6), 1998, pp. 53

Authors: NARUS JA ANDERSON JC

Citation: Ja. Narus et Jc. Anderson, RETHINKING DISTRIBUTION - ADAPTIVE CHANNELS - REPLY, Harvard business review, 74(5), 1996, pp. 194-194

Authors: NARUS JA ANDERSON JC

Citation: Ja. Narus et Jc. Anderson, RETHINKING DISTRIBUTION - ADAPTIVE CHANNELS, Harvard business review, 74(4), 1996, pp. 112

Authors: ANDERSON JC NARUS JA

Citation: Jc. Anderson et Ja. Narus, CAPTURING THE VALUE OF SUPPLEMENTARY SERVICES, Harvard business review, 73(1), 1995, pp. 75-83