Authors: AILAWADI KL NESLIN SA

Citation: Kl. Ailawadi et Sa. Neslin, THE EFFECT OF PROMOTION ON CONSUMPTION - BUYING MORE AND CONSUMING ITFASTER, Journal of marketing research, 35(3), 1998, pp. 390-398

Authors: NARASIMHAN C NESLIN SA SEN SK

Citation: C. Narasimhan et al., PROMOTIONAL ELASTICITIES AND CATEGORY CHARACTERISTICS, Journal of marketing, 60(2), 1996, pp. 17-30

Authors: NESLIN SA POWELL SG STONE LS

Citation: Sa. Neslin et al., THE EFFECTS OF RETAILER AND CONSUMER RESPONSE ON OPTIMAL MANUFACTURERADVERTISING AND TRADE PROMOTION STRATEGIES, Management science, 41(5), 1995, pp. 749-766

Authors: DEIGHTON J HENDERSON CM NESLIN SA

Citation: J. Deighton et al., THE EFFECTS OF ADVERTISING ON BRAND SWITCHING AND REPEAT PURCHASING, Journal of marketing research, 31(1), 1994, pp. 28-43