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Results: 3
NEGATIVE OPTION SELLING PLANS - CURRENT FORMS VERSUS EXISTING REGULATIONS
Authors: SPRIGGS MT NEVIN JR
Citation: Mt. Spriggs et Jr. Nevin, NEGATIVE OPTION SELLING PLANS - CURRENT FORMS VERSUS EXISTING REGULATIONS, Journal of public policy & marketing, 15(2), 1996, pp. 227-237
COLLABORATIVE COMMUNICATION IN INTERFIRM RELATIONSHIPS - MODERATING EFFECTS OF INTEGRATION AND CONTROL
Authors: MOHR JJ FISHER RJ NEVIN JR
Citation: Jj. Mohr et al., COLLABORATIVE COMMUNICATION IN INTERFIRM RELATIONSHIPS - MODERATING EFFECTS OF INTEGRATION AND CONTROL, Journal of marketing, 60(3), 1996, pp. 103-115
THE LEGAL STATUS OF TRADE AND FUNCTIONAL PRICE DISCOUNTS
Authors: SPRIGGS MT NEVIN JR
Citation: Mt. Spriggs et Jr. Nevin, THE LEGAL STATUS OF TRADE AND FUNCTIONAL PRICE DISCOUNTS, Journal of public policy & marketing, 13(1), 1994, pp. 61-75
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