Authors: NIJSSEN EJ VANTRIJP HCM

Citation: Ej. Nijssen et Hcm. Vantrijp, BRANDING FRESH FOOD-PRODUCTS - EXPLORATORY EMPIRICAL-EVIDENCE FROM THE NETHERLANDS, European review of agricultural economics, 25(2), 1998, pp. 228-242

Authors: NIJSSEN EJ ARBOUW ARL COMMANDEUR HR

Citation: Ej. Nijssen et al., ACCELERATING NEW PRODUCT DEVELOPMENT - A PRELIMINARY EMPIRICAL-TEST OF A HIERARCHY OF IMPLEMENTATION, The Journal of product innovation management, 12(2), 1995, pp. 99-109