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PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
Authors:
Skiera, Bernd Nabout, Nadia Abou
Citation:
Skiera, Bernd et Nabout, Nadia Abou, PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising, Marketing science , 32(2), 2013, pp. 213-220
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