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Authors: Narasimhan, Chakravarthi

Citation: Narasimhan, Chakravarthi, Incorporating Consumer Price Expectations in Diffusion Models, Marketing science , 8(4), 1989, pp. 343-357

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Citation: Narasimhan, Chakravarthi et Turut, Özge, Differentiate or Imitate? The Role of Context-Dependent Preferences, Marketing science , 32(3), 2013, pp. 393-410

Authors: He, Tingting Kuksov, Dmitri Narasimhan, Chakravarthi

Citation: He, Tingting et al., Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits, Marketing science , 31(4), 2012, pp. 587-602

Authors: Nasser, Sherif Turcic, Danko Narasimhan, Chakravarthi

Citation: Nasser, Sherif et al., National Brand's Response to Store Brands: Throw In the Towel or Fight Back?, Marketing science , 32(4), 2013, pp. 591-608