Citation: Narasimhan, Chakravarthi et Turut, Özge, Differentiate or Imitate? The Role of Context-Dependent Preferences, Marketing science , 32(3), 2013, pp. 393-410
Authors:
He, Tingting
Kuksov, Dmitri
Narasimhan, Chakravarthi
Citation: He, Tingting et al., Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits, Marketing science , 31(4), 2012, pp. 587-602
Citation: Nasser, Sherif et al., National Brand's Response to Store Brands: Throw In the Towel or Fight Back?, Marketing science , 32(4), 2013, pp. 591-608