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Results: 4

Authors: Zhao, Yi Yang, Sha Narayan, Vishal Zhao, Ying
Citation: Zhao, Yi et al., Modeling Consumer Learning from Online Product Reviews, Marketing science , 32(1), 2013, pp. 153-169

Authors: Yang, Sha Narayan, Vishal Assael, Henry
Citation: Yang, Sha et al., Estimating the Interdependence of Television Program Viewership between Spouses: A Bayesian Simultaneous Equation Model, Marketing science , 25(4), 2006, pp. 336-349

Authors: Narayan, Vishal Rao, Vithala R. Saunders, Carolyne
Citation: Narayan, Vishal et al., How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism, Marketing science , 30(2), 2011, pp. 368-384

Authors: Puranam, Dinesh Narayan, Vishal Kadiyali, Vrinda
Citation: Puranam, Dinesh et al., The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors, Marketing science , 36(5), 2017, pp. 726-746
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