Citation: Yang, Sha et al., Estimating the Interdependence of Television Program Viewership between Spouses: A Bayesian Simultaneous Equation Model, Marketing science , 25(4), 2006, pp. 336-349
Citation: Puranam, Dinesh et al., The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors, Marketing science , 36(5), 2017, pp. 726-746