Authors:
Natter, Martin
Reutterer, Thomas
Mild, Andreas
Taudes, Alfred
Citation: Natter, Martin et al., An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing, Marketing science , 26(4), 2007, pp. 576-583
Authors:
Natter, Martin
Ozimec, Ana-Marija
Kim, Ju-Young
Citation: Natter, Martin et al., ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites, Marketing science , 34(6), 2015, pp. 789-803