Authors: Neelamegham, R

Citation: R. Neelamegham, Should I measure my variable as continuous or categorical?, J CONSUM PS, 10(1-2), 2001, pp. 38-39

Authors: Neelamegham, R

Citation: R. Neelamegham, Can I do an ANOVA on a binary DV?, J CONSUM PS, 10(1-2), 2001, pp. 45-46

Authors: Neelamegham, R

Citation: R. Neelamegham, Treating an individual difference predictor as continuous or categorical, J CONSUM PS, 10(1-2), 2001, pp. 49-51

Authors: Neelamegham, R Chintagunta, P

Citation: R. Neelamegham et P. Chintagunta, A Bayesian model to forecast new product performance in domestic and international markets, MARKET SCI, 18(2), 1999, pp. 115-136

Authors: Iacobucci, D Neelamegham, R Hopkins, N

Citation: D. Iacobucci et al., Measurement quality issues in dyadic models of relationships, SOC NETWORK, 21(3), 1999, pp. 211-237

Authors: Neelamegham, R Jain, D

Citation: R. Neelamegham et D. Jain, Consumer choice process for experience goods: An econometric model and analysis, J MARKET C, 36(3), 1999, pp. 373-386