Authors: Horsky, Dan Nelson, Paul

Citation: Horsky, Dan et Nelson, Paul, New Brand Positioning and Pricing in an Oligopolistic Market, Marketing science , 11(2), 1992, pp. 133-153

Authors: Horsky, Dan Misra, Sanjog Nelson, Paul

Citation: Horsky, Dan et al., Observed and Unobserved Preference Heterogeneity in Brand-Choice Models, Marketing science , 25(4), 2006, pp. 322-335