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Results:
1-8
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Results: 8
Authors:
Ailawadi, Kusum L.
Kopalle, Praveen K.
Neslin, Scott A.
Citation: L. Ailawadi, Kusum et al., Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses, Marketing science , 24(1), 2005, pp. 12-24
Authors:
Neslin, Scott A.
Citation: A. Neslin, Scott, A Market Response Model for Coupon Promotions, Marketing science , 9(2), 1990, pp. 125-145
Authors:
Neslin, Scott A.
Henderson, Caroline
Quelch, John
Citation: A. Neslin, Scott et al., Consumer Promotions and the Acceleration of Product Purchases, Marketing science , 4(2), 1985, pp. 147-165
Authors:
Fader, Peter S.
Bronnenberg, Bart J.
Iye, Ganesh
Neslin, Scott A.
Netzer, Oded
Srinivasan, Kannan
Citation: S. Fader, Peter et al., Editorial: Report of the "Marketing Science" Editorial Review Committee, Marketing science , 33(2), 2014, pp. 159-162
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
Authors:
Montaguti, Elisa
Neslin, Scott A.
Valentini, Sara
Citation: Montaguti, Elisa et al., Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment, Marketing science , 35(2), 2016, pp. 201-217
Authors:
Kopalle, Praveen K.
Sun, Yacheng
Neslin, Scott A.
Sun, Baohong
Swaminathan, Vanitha
Citation: K. Kopalle, Praveen et al., The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs, Marketing science , 31(2), 2012, pp. 216-235
Authors:
Neslin, Scott A.
Shoemaker, Robert W.
Citation: A. Neslin, Scott et W. Shoemaker, Robert, A Model for Evaluating the Profitability of Coupon Promotions, Marketing science , 2(4), 1983, pp. 361-388
Authors:
Ni, Jian
Neslin, Scott A.
Sun, Baohong
Citation: Ni, Jian et al., Database Submission: The ISMS Durable Goods Data Sets, Marketing science , 31(6), 2012, pp. 1008-1013
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1-8
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