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Results: 1
Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings
Authors:
Fisher, Matthew Newman, George E Dhar, Ravi
Citation:
Fisher, Matthew et al., Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 471-489
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