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Citation: K. Smith, Rosanna et al., Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers, Journal of consumer research JCR;Consumer research , 42(5), 2016, pp. 653-668

Authors: Newman, George E. Gorlin, Margarita Dhar, Ravi

Citation: E. Newman, George et al., When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements, Journal of consumer research JCR;Consumer research , 41(3), 2014, pp. 823-839