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Results: 1
The category-demand effects of price promotions
Authors:
Nijs, VR Dekimpe, MG Steenkamp, JBEM Hanssens, DM
Citation:
Vr. Nijs et al., The category-demand effects of price promotions, MARKET SCI, 20(1), 2001, pp. 1-22
Risultati:
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