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Results: 3
Competitive Reactions to Advertising and Promotion Attacks
Authors:
Steenkamp, an-Benedict E. M. Nijs, Vincent R. Hanssens, Dominique M. Dekimpe, Marnik G.
Citation:
M. Steenkamp, An-benedict E. et al., Competitive Reactions to Advertising and Promotion Attacks, Marketing science , 24(1), 2005, pp. 35-54
Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls
Authors:
Nijs, Vincent R. Misra, Kanishka Hansen, Karsten
Citation:
R. Nijs, Vincent et al., Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls, Marketing science , 33(1), 2014, pp. 66-81
Retail-Price Drivers and Retailer Profits
Authors:
Nijs, Vincent R. Srinivasan, Shuba Pauwels, Koen
Citation:
R. Nijs, Vincent et al., Retail-Price Drivers and Retailer Profits, Marketing science , 26(4), 2007, pp. 473-487
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