Authors: Noble, CH

Citation: Ch. Noble, The eclectic roots of strategy implementation research, J BUS RES, 45(2), 1999, pp. 119-134

Authors: Noble, CH Mokwa, MP

Citation: Ch. Noble et Mp. Mokwa, Implementing marketing strategies: Developing and testing a managerial theory, J MARKET, 63(4), 1999, pp. 57-73