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Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy
Authors:
Janssen, Maarten C. W. Non, Marielle C.
Citation:
W. Janssen, Maarten C. et C. Non, Marielle, Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy, Marketing science , 28(1), 2009, pp. 87-98
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