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Results: 1
The Effect of Goal Specificity on Consumer Goal Reengagement
Authors:
Scott, Maura L. Nowlis, Stephen M.
Citation:
L. Scott, Maura et M. Nowlis, Stephen, The Effect of Goal Specificity on Consumer Goal Reengagement, Journal of consumer research JCR;Consumer research , 40(3), 2013, pp. 444-459
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