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Results: 3

Authors: Leclerc, France Hsee, Christopher K. Nunes, Joseph C.
Citation: Leclerc, France et al., Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More than It Should, Marketing science , 24(2), 2005, pp. 194-205

Authors: Borle, Sharad Boatwright, Peter Kadane, Joseph B. Nunes, Joseph C. Shmueli, Galit
Citation: Borle, Sharad et al., The Effects of Product Assortment Changes on Customer Retention, Marketing science , 24(4), 2005, pp. 616-622

Authors: Valsesia, Francesca Nunes, Joseph C. Ordanini, Andrea
Citation: Valsesia, Francesca et al., What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking), Journal of consumer research JCR;Consumer research , 42(6), 2016, pp. 897-914
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