Authors:
Leclerc, France
Hsee, Christopher K.
Nunes, Joseph C.
Citation: Leclerc, France et al., Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More than It Should, Marketing science , 24(2), 2005, pp. 194-205
Authors:
Valsesia, Francesca
Nunes, Joseph C.
Ordanini, Andrea
Citation: Valsesia, Francesca et al., What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking), Journal of consumer research JCR;Consumer research , 42(6), 2016, pp. 897-914