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Results: 1
License to Assemble: Theorizing Brand Longevity
Authors:
Preece, Chloe Kerrigan, Finola O.reilly, Daragh
Citation:
Preece, Chloe et al., License to Assemble: Theorizing Brand Longevity, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 330-350
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