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Results: 1-7 |
Results: 7
TOWARD AN UNDERSTANDING OF CONSUMER AMBIVALENCE
Authors: OTNES C LOWREY TM SHRUM LJ
Citation: C. Otnes et al., TOWARD AN UNDERSTANDING OF CONSUMER AMBIVALENCE, Journal of consumer research, 24(1), 1997, pp. 80-93
A CRITIQUE OF 'DAYTIME TELEVISION GAMESHOWS AND THE CELEBRATION OF MERCHANDISE, THE PRICE IS RIGHT'
Authors: OTNES C
Citation: C. Otnes, A CRITIQUE OF 'DAYTIME TELEVISION GAMESHOWS AND THE CELEBRATION OF MERCHANDISE, THE PRICE IS RIGHT', Journal of American culture, 19(3), 1996, pp. 51-54
SOMETHING OLD, SOMETHING NEW - EXPLORING THE INTERACTION BETWEEN RITUAL AND ADVERTISING
Authors: OTNES C SCOTT LM
Citation: C. Otnes et Lm. Scott, SOMETHING OLD, SOMETHING NEW - EXPLORING THE INTERACTION BETWEEN RITUAL AND ADVERTISING, Journal of advertising, 25(1), 1996, pp. 33-50
CONTEMPORARY MARKETING AND CONSUMER-BEHAVIOR - AN ANTHROPOLOGICAL SOURCEBOOK - SHERRY,JF
Authors: OTNES C
Citation: C. Otnes, CONTEMPORARY MARKETING AND CONSUMER-BEHAVIOR - AN ANTHROPOLOGICAL SOURCEBOOK - SHERRY,JF, Journal of marketing research, 33(2), 1996, pp. 256-259
YES-VIRGINIA-THERE-IS-A-GENDER-DIFFERENCE - ANALYZING CHILDRENS REQUESTS TO SANTA-CLAUS( GENDER, COMMUNICATION AND CHRISTMAS )
Authors: OTNES C
Citation: C. Otnes, YES-VIRGINIA-THERE-IS-A-GENDER-DIFFERENCE - ANALYZING CHILDRENS REQUESTS TO SANTA-CLAUS( GENDER, COMMUNICATION AND CHRISTMAS ), Journal of popular culture., 28(1), 1994, pp. 17-29
ALL I WANT FOR CHRISTMAS - AN ANALYSIS OF CHILDRENS BRAND REQUESTS TOSANTA-CLAUS
Authors: OTNES C KIM YC KIM K
Citation: C. Otnes et al., ALL I WANT FOR CHRISTMAS - AN ANALYSIS OF CHILDRENS BRAND REQUESTS TOSANTA-CLAUS, Journal of popular culture., 27(4), 1994, pp. 183-194
GIFT SELECTION FOR EASY AND DIFFICULT RECIPIENTS - A SOCIAL ROLES INTERPRETATION
Authors: OTNES C LOWREY TM KIM YC
Citation: C. Otnes et al., GIFT SELECTION FOR EASY AND DIFFICULT RECIPIENTS - A SOCIAL ROLES INTERPRETATION, Journal of consumer research, 20(2), 1993, pp. 229-244
Risultati: 1-7 |