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Results:
1-9
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Results: 9
Authors:
Godes, David
Ofek, Elie
Sarvary, Miklos
Citation: Godes, David et al., Content vs. Advertising: The Impact of Competition on Media Firm Strategy, Marketing science , 28(1), 2009, pp. 20-35
Authors:
Ofek, Elie
Katona, Zsolt
Sarvary, Miklos
Citation: Ofek, Elie et al., ``Bricks and Clicks'': The Impact of Product Returns on the Strategies of Multichannel Retailers, Marketing science , 30(1), 2011, pp. 42-60
Authors:
Ofek, Elie
Turut, Özge
Citation: Ofek, Elie et Turut, Özge, Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty, Marketing science , 32(2), 2013, pp. 342-355
Authors:
Ofek, Elie
Sarvary, Miklos
Citation: Ofek, Elie et Sarvary, Miklos, R&D, Marketing, and the Success of Next-Generation Products, Marketing science , 22(3), 2003, pp. 355-370
Authors:
Lauga, Dominique Olié
Ofek, Elie
Citation: Lauga, Dominique Olié et Ofek, Elie, Market Research and Innovation Strategy in a Duopoly, Marketing science , 28(2), 2009, pp. 373-396
Authors:
Ofek, Elie
Srinivasan, V.
Citation: Ofek, Elie et V. Srinivasan,, How Much Does the Market Value an Improvement in a Product Attribute?, Marketing science , 21(4), 2002, pp. 398-411
Authors:
Yalcin, Taylan
Ofek, Elie
Koenigsberg, Oded
Biyalogorsky, Eyal
Citation: Yalcin, Taylan et al., Complementary Goods: Creating, Capturing, and Competing for Value, Marketing science , 32(4), 2013, pp. 554-569
Authors:
Lauga, Dominique Olié
Ofek, Elie
Citation: Lauga, Dominique Olié et Ofek, Elie, Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs, Marketing science , 30(5), 2011, pp. 903-923
Authors:
Kireyev, Pavel
Kumar, Vineet
Ofek, Elie
Citation: Kireyev, Pavel et al., Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy, Marketing science , 36(6), 2017, pp. 908-930
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1-9
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