Authors: Olson, EM Walker, OC Ruekert, RW Bonner, JM

Citation: Em. Olson et al., Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance, J PROD INN, 18(4), 2001, pp. 258-271

Authors: Slater, SF Olson, EM

Citation: Sf. Slater et Em. Olson, Marketing's contribution to the implementation of business strategy: An empirical analysis, STRAT MANAG, 22(11), 2001, pp. 1055-1067

Authors: Slater, SF Olson, EM

Citation: Sf. Slater et Em. Olson, Strategy type and performance: The influence of sales force management, STRAT MANAG, 21(8), 2000, pp. 813-829