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Results: 2
PROFIT MAXIMIZING COST ALLOCATION FOR FIRMS USING COST-BASED PRICING
Authors:
PAVIA TM
Citation:
Tm. Pavia, PROFIT MAXIMIZING COST ALLOCATION FOR FIRMS USING COST-BASED PRICING, Management science, 41(6), 1995, pp. 1060-1072
THE WINNING NUMBER - CONSUMER PERCEPTIONS OF ALPHA-NUMERIC BRAND NAMES
Authors:
PAVIA TM COSTA JA
Citation:
Tm. Pavia et Ja. Costa, THE WINNING NUMBER - CONSUMER PERCEPTIONS OF ALPHA-NUMERIC BRAND NAMES, Journal of marketing, 57(3), 1993, pp. 85-98
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