Authors: PAVIA TM

Citation: Tm. Pavia, PROFIT MAXIMIZING COST ALLOCATION FOR FIRMS USING COST-BASED PRICING, Management science, 41(6), 1995, pp. 1060-1072

Authors: PAVIA TM COSTA JA

Citation: Tm. Pavia et Ja. Costa, THE WINNING NUMBER - CONSUMER PERCEPTIONS OF ALPHA-NUMERIC BRAND NAMES, Journal of marketing, 57(3), 1993, pp. 85-98