Authors: PERACCHIO LA MEYERSLEVY J

Citation: La. Peracchio et J. Meyerslevy, EVALUATING PERSUASION-ENHANCING TECHNIQUES FROM A RESOURCE-MATCHING PERSPECTIVE, Journal of consumer research, 24(2), 1997, pp. 178-191

Authors: PERACCHIO LA TYBOUT AM

Citation: La. Peracchio et Am. Tybout, THE MODERATING ROLE OF PRIOR KNOWLEDGE IN SCHEMA-BASED PRODUCT EVALUATION, Journal of consumer research, 23(3), 1996, pp. 177-192

Authors: MEYERSLEVY J PERACCHIO LA

Citation: J. Meyerslevy et La. Peracchio, MODERATORS OF THE IMPACT OF SELF-REFERENCE ON PERSUASION, Journal of consumer research, 22(4), 1996, pp. 408-423

Authors: PERACCHIO LA MEYERSLEVY J

Citation: La. Peracchio et J. Meyerslevy, HOW AMBIGUOUS CROPPED OBJECTS IN AD PHOTOS CAN AFFECT PRODUCT EVALUATIONS, Journal of consumer research, 21(1), 1994, pp. 190-204

Authors: PERACCHIO LA

Citation: La. Peracchio, YOUNG CHILDRENS PROCESSING OF A TELEVISED NARRATIVE - IS A PICTURE REALLY WORTH 1000 WORDS, Journal of consumer research, 20(2), 1993, pp. 281-293