Authors: BIJMOLT THA WEDEL M PIETERS RGM DESARBO WS

Citation: Tha. Bijmolt et al., JUDGMENTS OF BRAND SIMILARITY, International journal of research in marketing, 15(3), 1998, pp. 249-268

Authors: PIETERS RGM BIJMOLT THA

Citation: Rgm. Pieters et Tha. Bijmolt, CONSUMER MEMORY FOR TELEVISION ADVERTISING - A FIELD-STUDY OF DURATION, SERIAL POSITION, AND COMPETITION EFFECTS, Journal of consumer research, 23(4), 1997, pp. 362-372

Authors: PIETERS RGM DEKLERKWARMERDAM M

Citation: Rgm. Pieters et M. Deklerkwarmerdam, AD-EVOKED FEELINGS - STRUCTURE AND IMPACT ON A(AD) AND RECALL, Journal of business research, 37(2), 1996, pp. 105-114

Authors: PIETERS RGM VERPLANKEN B

Citation: Rgm. Pieters et B. Verplanken, INTENTION BEHAVIOR CONSISTENCY - EFFECTS OF CONSIDERATION SET SIZE, INVOLVEMENT AND NEED FOR COGNITION, European journal of social psychology, 25(5), 1995, pp. 531-543