Authors: PUTREVU S RATCHFORD BT

Citation: S. Putrevu et Bt. Ratchford, A MODEL OF SEARCH BEHAVIOR WITH AN APPLICATION TO GROCERY SHOPPING, J RETAILING, 73(4), 1997, pp. 463-486

Authors: PUTREVU S LORD KR

Citation: S. Putrevu et Kr. Lord, COMPARATIVE AND NONCOMPARATIVE ADVERTISING - ATTITUDINAL EFFECTS UNDER COGNITIVE AND AFFECTIVE INVOLVEMENT CONDITIONS, Journal of advertising, 23(2), 1994, pp. 77-90

Authors: LORD KR PUTREVU S

Citation: Kr. Lord et S. Putrevu, ADVERTISING AND PUBLICITY - AN INFORMATION-PROCESSING PERSPECTIVE, Journal of economic psychology, 14(1), 1993, pp. 57-84