Authors: Packard, Grant Gershoff, Andrew D. Wooten, David B.

Citation: Packard, Grant et al., When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 26-43

Authors: Manchanda, Puneet Packard, Grant Pattabhiramaiah, Adithya

Citation: Manchanda, Puneet et al., Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community, Marketing science , 34(3), 2015, pp. 367-387

Authors: Packard, Grant Berger, Jonah

Citation: Packard, Grant et Berger, Jonah, How Concrete Language Shapes Customer Satisfaction, Journal of consumer research JCR;Consumer research , 47(5), 2021, pp. 787-806