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Results: 4
Who Benefits from Store Brand Entry?
Authors:
Pauwels, Koen Srinivasan, Shuba
Citation:
Pauwels, Koen et Srinivasan, Shuba, Who Benefits from Store Brand Entry?, Marketing science , 23(3), 2004, pp. 364-390
Retail-Price Drivers and Retailer Profits
Authors:
Nijs, Vincent R. Srinivasan, Shuba Pauwels, Koen
Citation:
R. Nijs, Vincent et al., Retail-Price Drivers and Retailer Profits, Marketing science , 26(4), 2007, pp. 473-487
How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness
Authors:
Pauwels, Koen
Citation:
Pauwels, Koen, How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness, Marketing science , 23(4), 2004, pp. 596-610
Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
Authors:
Wiesel, Thorsten Pauwels, Koen Arts, Joep
Citation:
Wiesel, Thorsten et al., Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression, Marketing science , 30(4), 2011, pp. 604-611
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