Authors: Pechmann, C

Citation: C. Pechmann, A comparison of health communication models: Risk learning versus stereotype priming, MEDIA PSYCH, 3(2), 2001, pp. 189-210

Authors: Pechmann, C Reibling, ET

Citation: C. Pechmann et Et. Reibling, Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada, TOB CONTROL, 9, 2000, pp. 18-31

Authors: Pechmann, C Shih, CF

Citation: C. Pechmann et Cf. Shih, Smoking scenes in movies and antismoking advertisements before movies: Effects on youth, J MARKET, 63(3), 1999, pp. 1-13