Authors: Pechmann, Cornelia Knight, Susan J.

Citation: . Pechmann, Cornelia et . Knight, Susan J., An experimental investigation of the joint effects of advertising and peers on adolescents’ beliefs and intentions about cigarette consumption, Journal of consumer research Consumer research;JCR , 29(1), 2002, pp. 5-19

Authors: Pechmann, Cornelia Ratneshwar, S.

Citation: . Pechmann, Cornelia et . Ratneshwar, S., The use of comparative advertising for brand positioning: association versus differentiation , Journal of consumer research Consumer research;JCR , 18(2), 1991, pp. 145-160

Authors: Pechmann, Cornelia Stewart, David W.

Citation: . Pechmann, Cornelia et . Stewart, David W., The effects of comparative advertising on attention, memory, and purchase intentions , Journal of consumer research Consumer research;JCR , 17(2), 1990, pp. 180-191

Authors: Pechmann, Cornelia Ratneshwar, S.

Citation: . Pechmann, Cornelia et . Ratneshwar, S., The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke , Journal of consumer research Consumer research;JCR , 21(2), 1994, pp. 236-251

Authors: Ratneshwar, S. Pechmann, Cornelia Shocker, Allan D.

Citation: . Ratneshwar, S. et al., Goal-derived categories and the antecedents of across-category consideration, Journal of consumer research Consumer research;JCR , 23(3), 1996, pp. 240-250

Authors: Pechmann, Cornelia Ratneshwar, S.

Citation: . Pechmann, Cornelia et . Ratneshwar, S., Consumer covariation judgments: theory or data driven?, Journal of consumer research Consumer research;JCR , 19(3), 1992, pp. 373-386