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A laddering approach to the use of methods and techniques to reduce the cycle time of new-to-the-firm products
Authors: Langerak, F Peelen, E Nijssen, E
Citation: F. Langerak et al., A laddering approach to the use of methods and techniques to reduce the cycle time of new-to-the-firm products, J PROD INN, 16(2), 1999, pp. 173-182
Exploratory results on the antecedents and consequences of green marketing
Authors: Langerak, F Peelen, E van der Veen, M
Citation: F. Langerak et al., Exploratory results on the antecedents and consequences of green marketing, J MARKET R, 40(4), 1998, pp. 323-335
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