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Citation: Peers, Yuri et al., Modeling Seasonality in New Product Diffusion, Marketing science , 31(2), 2012, pp. 351-364

Authors: Peers, Yuri van Heerde, Harald J. Dekimpe, Marnik G.

Citation: Peers, Yuri et al., Marketing Budget Allocation Across Countries: The Role of International Business Cycles, Marketing science , 36(5), 2017, pp. 792-809