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Results: 1-7 |
Results: 7
Ad Gist: Ad Communication in a Single Eye Fixation
Authors: Pieters, Rik Wedel, Michel Smith, Robert H.
Citation: Pieters, Rik et al., Ad Gist: Ad Communication in a Single Eye Fixation, Marketing science , 31(1), 2012, pp. 59-73
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred
Authors: Wedel, Michel Pieters, Rik
Citation: Wedel, Michel et Pieters, Rik, The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred, Marketing science , 34(1), 2015, pp. 134-143
The Variety of an Assortment: An Extension to the Attribute-Based Approach
Authors: van Herpen, Erica Pieters, Rik
Citation: Van Herpen, Erica et Pieters, Rik, The Variety of an Assortment: An Extension to the Attribute-Based Approach, Marketing science , 21(3), 2002, pp. 331-341
Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle
Authors: Pieters, Rik
Citation: Pieters, Rik, Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle, Journal of consumer research JCR;Consumer research , 40(4), 2014, pp. 615-631
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Authors: Teixeira, Thales S. Wedel, Michel Pieters, Rik
Citation: S. Teixeira, Thales et al., Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing, Marketing science , 29(5), 2010, pp. 783-804
Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation
Authors: van Horen, Femke Pieters, Rik
Citation: Van Horen, Femke et Pieters, Rik, Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation, Journal of consumer research JCR;Consumer research , 44(4), 2017, pp. 816-832
Competitive Brand Salience
Authors: van der Lans, Ralf Pieters, Rik Wedel, Michel
Citation: Van Der Lans, Ralf et al., Competitive Brand Salience, Marketing science , 27(5), 2008, pp. 922-931
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