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Results:
1-5
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Results: 5
Corollaries of the collective: The influence of organizational culture andmemory development on perceived decision-making context
Authors:
Berthon, P Pitt, LF Ewing, MT
Citation:
P. Berthon et al., Corollaries of the collective: The influence of organizational culture andmemory development on perceived decision-making context, J ACAD MARK, 29(2), 2001, pp. 135-150
Integrated Internet marketing
Authors:
Watson, RT Zinkhan, GM Pitt, LF
Citation:
Rt. Watson et al., Integrated Internet marketing, COMM ACM, 43(6), 2000, pp. 97-102
Assessing the structure of industrial buying centers with multivariate tools
Authors:
Morris, MH Berthon, P Pitt, LF
Citation:
Mh. Morris et al., Assessing the structure of industrial buying centers with multivariate tools, IND MKT MAN, 28(3), 1999, pp. 263-276
Brand management prognostications
Authors:
Berthon, P Hulbert, JM Pitt, LF
Citation:
P. Berthon et al., Brand management prognostications, SLOAN MANAG, 40(2), 1999, pp. 53
To serve or create? Strategic orientations toward customers and innovation
Authors:
Berthon, P Hulbert, JM Pitt, LF
Citation:
P. Berthon et al., To serve or create? Strategic orientations toward customers and innovation, CALIF MANAG, 42(1), 1999, pp. 37
Risultati:
1-5
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