Authors: Wolburg, JM Pokrywczynski, J

Citation: Jm. Wolburg et J. Pokrywczynski, A psychographic analysis of Generation Y college students, J ADVER RES, 41(5), 2001, pp. 33-52

Authors: Pokrywczynski, J

Citation: J. Pokrywczynski, Permission marketing., JOURN MASS, 76(4), 1999, pp. 785-786