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Citation: K. Mishra, Birendra et Prasad, Ashutosh, Centralized Pricing versus Delegating Pricing to the Salesforce under Information Asymmetry, Marketing science , 23(1), 2004, pp. 21-27

Authors: Kuksov, Dmitri Prasad, Ashutosh Zia, Mohammad

Citation: Kuksov, Dmitri et al., In-Store Advertising by Competitors, Marketing science , 36(3), 2017, pp. 402-425

Authors: Mishra, Birendra K. Prasad, Ashutosh

Citation: K. Mishra, Birendra et Prasad, Ashutosh, Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information, Marketing science , 24(3), 2005, pp. 490-497

Authors: Bass, Frank M. Krishnamoorthy, Anand Prasad, Ashutosh Sethi, Suresh P.

Citation: M. Bass, Frank et al., Generic and Brand Advertising Strategies in a Dynamic Duopoly, Marketing science , 24(4), 2005, pp. 556-568

Authors: Rubel, Olivier Prasad, Ashutosh

Citation: Rubel, Olivier et Prasad, Ashutosh, Dynamic Incentives in Sales Force Compensation, Marketing science , 35(4), 2016, pp. 676-689