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Results: 2
Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters
Authors:
Liu, Yong Putler, Daniel S. Weinberg, Charles B.
Citation:
Liu, Yong et al., Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters, Marketing science , 23(1), 2004, pp. 120-133
Incorporating Reference Price Effects into a Theory of Consumer Choice
Authors:
Putler, Daniel S.
Citation:
S. Putler, Daniel, Incorporating Reference Price Effects into a Theory of Consumer Choice, Marketing science , 11(3), 1992, pp. 287-309
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