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MARKET SHARE AND DISTRIBUTION - A GENERALIZATION, A SPECULATION, AND SOME IMPLICATIONS
Authors: REIBSTEIN DJ FARRIS PW
Citation: Dj. Reibstein et Pw. Farris, MARKET SHARE AND DISTRIBUTION - A GENERALIZATION, A SPECULATION, AND SOME IMPLICATIONS, Marketing science, 14(3), 1995, pp. 190-202
COMPETITIVE MARKETING BEHAVIOR IN INDUSTRIAL-MARKETS
Authors: RAMASWAMY V GATIGNON H REIBSTEIN DJ
Citation: V. Ramaswamy et al., COMPETITIVE MARKETING BEHAVIOR IN INDUSTRIAL-MARKETS, Journal of marketing, 58(2), 1994, pp. 45-55
AN EMPIRICAL POOLING APPROACH FOR ESTIMATING MARKETING MIX ELASTICITIES WITH PIMS DATA
Authors: RAMASWAMY V DESARBO WS REIBSTEIN DJ ROBINSON WT
Citation: V. Ramaswamy et al., AN EMPIRICAL POOLING APPROACH FOR ESTIMATING MARKETING MIX ELASTICITIES WITH PIMS DATA, Marketing science, 12(1), 1993, pp. 103-124
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