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Results: 1-4 |
Results: 4

Authors: REID LN KING KW DELORME DE
Citation: Ln. Reid et al., TOP-LEVEL AGENCY CREATIVES LOOK AT ADVERTISING CREATIVITY THEN AND NOW, Journal of advertising, 27(2), 1998, pp. 1-16

Authors: KING KW REID LN MORRISON M
Citation: Kw. King et al., LARGE-AGENCY MEDIA SPECIALISTS OPINIONS ON NEWSPAPER ADVERTISING FOR NATIONAL ACCOUNTS, Journal of advertising, 26(2), 1997, pp. 1-17

Authors: REID LN KING KW KRESHEL PJ
Citation: Ln. Reid et al., BLACK-AND-WHITE MODELS AND THEIR ACTIVITIES IN MODERN CIGARETTE AND ALCOHOL ADS, Journalism quarterly, 71(4), 1994, pp. 873-886

Authors: KING KW PEHRSON JD REID LN
Citation: Kw. King et al., PRETESTING TV COMMERCIALS - METHODS, MEASURES, AND CHANGING AGENCY ROLES, Journal of advertising, 22(3), 1993, pp. 85-97
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