Authors:
VRIENS M
LOOSSCHILDER GH
ROSBERGEN E
WITTINK DR
Citation: M. Vriens et al., VERBAL VERSUS REALISTIC PICTORIAL REPRESENTATIONS IN CONJOINT-ANALYSIS WITH DESIGN ATTRIBUTES, The Journal of product innovation management, 15(5), 1998, pp. 455-467
Citation: Gh. Loosschilder et al., PICTORIAL STIMULI IN CONJOINT-ANALYSIS - TO SUPPORT PRODUCT STYLING DECISIONS, Journal of the Market Research Society, 37(1), 1995, pp. 17-34