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Results: 1-4 |
Results: 4
MORAL SUASION - DEVELOPMENT OF THE US DIRECT SELLING ASSOCIATION - WOTRUBA,TR
Authors: ROTFELD HJ
Citation: Hj. Rotfeld, MORAL SUASION - DEVELOPMENT OF THE US DIRECT SELLING ASSOCIATION - WOTRUBA,TR, Journal of public policy & marketing, 16(1), 1997, pp. 187-189
THERE ARE THREATS AND (MAYBE) FEAR-CAUSED AROUSAL - THEORY AND CONFUSIONS OF APPEALS TO FEAR AND FEAR AROUSAL ITSELF
Authors: LATOUR MS ROTFELD HJ
Citation: Ms. Latour et Hj. Rotfeld, THERE ARE THREATS AND (MAYBE) FEAR-CAUSED AROUSAL - THEORY AND CONFUSIONS OF APPEALS TO FEAR AND FEAR AROUSAL ITSELF, Journal of advertising, 26(3), 1997, pp. 45-59
NEWSPAPERS STANDARDS FOR ACCEPTABLE ADVERTISING
Authors: ROTFELD HJ LACHER KT LATOUR MS
Citation: Hj. Rotfeld et al., NEWSPAPERS STANDARDS FOR ACCEPTABLE ADVERTISING, Journal of advertising research, 36(5), 1996, pp. 37-48
ETHICAL MARKETING DECISIONS - THE HIGHER ROAD - LACZNIAK,GR, MURPHY,PE
Authors: ROTFELD HJ
Citation: Hj. Rotfeld, ETHICAL MARKETING DECISIONS - THE HIGHER ROAD - LACZNIAK,GR, MURPHY,PE, Journal of business ethics, 13(11), 1994, pp. 858
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