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Results: 1
Opinion Leadership and Social Contagion in New Product Diffusion
Authors:
Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente
Citation:
Raghuram Iyengar, et al., Opinion Leadership and Social Contagion in New Product Diffusion, Marketing science , 30(2), 2011, pp. 195-212
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