Authors: Krishnamurthi, Lakshman Raj, S. P.

Citation: Krishnamurthi, Lakshman et P. Raj, S., A Model of Brand Choice and Purchase Quantity Price Sensitivities, Marketing science , 7(1), 1988, pp. 1-20

Authors: Krishnamurthi, Lakshman Raj, S. P.

Citation: Krishnamurthi, Lakshman et P. Raj, S., An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity, Marketing science , 10(2), 1991, pp. 172-183

Authors: Basu, Amiya Mazumdar, Tridib Raj, S. P.

Citation: Basu, Amiya et al., Indirect Network Externality Effects on Product Attributes, Marketing science , 22(2), 2003, pp. 209-221