Citation: Krishnamurthi, Lakshman et P. Raj, S., A Model of Brand Choice and Purchase Quantity Price Sensitivities, Marketing science , 7(1), 1988, pp. 1-20
Citation: Krishnamurthi, Lakshman et P. Raj, S., An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity, Marketing science , 10(2), 1991, pp. 172-183