Authors: Mehta, Nitin Rajiv, Surendra Srinivasan, Kannan

Citation: Mehta, Nitin et al., Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation, Marketing science , 22(1), 2003, pp. 58-84

Authors: Rajiv, Surendra Dutta, Shantanu Dhar, Sanjay K.

Citation: Rajiv, Surendra et al., Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence, Marketing science , 21(1), 2002, pp. 74-96

Authors: Kumar, Nanda Rajiv, Surendra Jeuland, Abel

Citation: Kumar, Nanda et al., Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through, Marketing science , 20(4), 2001, pp. 382-404