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Results:
1-7
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Results: 7
Authors:
Chen, Yuxin
Joshi, Yogesh V.
Raju, Jagmohan S.
Zhang, Z. John
Citation: Chen, Yuxin et al., A Theory of Combative Advertising, Marketing science , 28(1), 2009, pp. 1-19
Authors:
Raju, Jagmohan S.
Citation: S. Raju, Jagmohan, The Effect of Price Promotions on Variability in Product Category Sales, Marketing science , 11(3), 1992, pp. 207-220
Authors:
Subramanian, Upender
Raju, Jagmohan S.
Zhang, Z. John
Citation: Subramanian, Upender et al., Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis, Marketing science , 32(2), 2013, pp. 246-270
Authors:
Kahn, Barbara E.
Raju, Jagmohan S.
Citation: E. Kahn, Barbara et S. Raju, Jagmohan, Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior, Marketing science , 10(4), 1991, pp. 316-337
Authors:
Sayman, Serdar
Hoch, Stephen J.
Raju, Jagmohan S.
Citation: Sayman, Serdar et al., Positioning of Store Brands, Marketing science , 21(4), 2002, pp. 378-397
Authors:
Cai, C. Jeffrey
Raju, Jagmohan S.
Citation: Cai, C. Jeffrey et S. Raju, Jagmohan, Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense, Marketing science , 35(5), 2016, pp. 743-755
Authors:
Cui, Tony Haitao
Raju, Jagmohan S.
Zhang, Z. John
Citation: Cui, Tony Haitao et al., A Price Discrimination Model of Trade Promotions, Marketing science , 28(4), 2008, pp. 779-795
Risultati:
1-7
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